Cookie Policy

1. WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer or mobile device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and enabling certain features.

Cookies contain information that is transferred to your device's hard drive. They help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve our services and content
• Provide personalized experiences
• Enable essential website functionality

2. TYPES OF COOKIES WE USE

2.1. Essential Cookies

These cookies are necessary for our website to function properly. They enable basic functions like page navigation, access to secure areas, and maintaining your session. The website cannot function properly without these cookies.

2.2. Performance and Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us:

• Count visits and traffic sources
• Measure and improve website performance
• Understand which pages are most popular
• See how visitors navigate through our site

2.3. Functionality Cookies

These cookies allow us to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we use on our pages.

2.4. Marketing and Advertising Cookies

As a digital marketing company, we use marketing cookies to:

• Show you relevant advertisements
• Track the effectiveness of our advertising campaigns
• Prevent you from seeing the same ads repeatedly
• Measure conversion rates and campaign performance

3. SPECIFIC COOKIES WE USE

3.1. Google Analytics

We use Google Analytics to understand how our website is used. The cookies set by Google Analytics include:

• _ga: Distinguishes unique users (expires after 2 years)
• _gid: Distinguishes users (expires after 24 hours)
• _gat: Throttles request rate (expires after 1 minute)

3.2. Google Tag Manager

We use Google Tag Manager to manage marketing and analytics tags:

• _gtm: Associated with Google Tag Manager (session cookie)

3.3. Session and Functional Cookies

• session_id: Maintains your session state
• preferences: Remembers your site preferences
• csrf_token: Security token to prevent unauthorized requests

4. THIRD-PARTY COOKIES

We integrate with various third-party services to provide our comprehensive digital marketing solutions. These services may set their own cookies:

4.1. Social Media Platforms

• Facebook: For social media integration and advertising
• LinkedIn: For business networking and B2B marketing
• YouTube: For video content and channel services

4.2. Marketing and CRM Services

• Email Marketing Platforms: For campaign tracking
• CRM Systems: For customer relationship management
• Live Chat Services: For customer support

4.3. Other Services

• Google Fonts: For website typography
• Content Delivery Networks: For faster content delivery
• Analytics Tools: For detailed website analysis

5. YOUR COOKIE CHOICES

5.1. Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View what cookies are stored on your device
• Delete existing cookies
• Block cookies from being set
• Set preferences for specific websites

5.2. Opt-Out Options

You can opt out of specific tracking services:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Facebook Ads: Manage your Facebook ad preferences
• Interest-Based Advertising: Visit the Digital Advertising Alliance opt-out page

5.3. Mobile Devices

Mobile devices may have settings to limit tracking:

• iOS: Settings > Privacy > Tracking
• Android: Settings > Privacy > Ads

6. COOKIE RETENTION

6.1. Session Cookies

These temporary cookies are deleted when you close your browser. They're used for essential functions like maintaining your session while you browse our site.

6.2. Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They remember your preferences across visits and help us provide a consistent experience.

6.3. Analytics Data

We retain analytics data for up to 26 months to understand long-term trends and improve our services. This data is anonymized and aggregated.

7. UPDATES TO THIS POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this policy
• Sending email notifications for significant changes
• Displaying prominent notices on our website

8. CONTACT US